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About us

Innovative, Global, Retail-solutions.

Established in 1997 as Lichuang in Nanjing, we began by serving local Chinese brands, focusing on electronic and mobile phone sectors. In 2016, we relocated to Shanghai, evolving into LC Union, expanding our capabilities to include production and digital services.

Team

Mission and Vision

Our mission is to provide 360-degree services for global brands, enhancing both online and offline retail environments.

Our team comprises over 400 retail professionals with extensive experience and expertise.

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